NJORD Law Firm's partner Karolina Ullman has put together 5 main things to keep in mind when doing business with the Danes. Out of the five, she has written down honesty as one of the first things that people need to be prepared for. Essentially the Danish approach comes from the Law of Jante, written down by Dano-Norwegian author Aksel Sandermose. The book is about 10 laws, whereas an unwritten 11th law comes along "Don't you know we know everything about you?" Therefore, it's also better, to be honest from the very start.
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